Politics 101 Now Includes the Internet

Identifying new ways to incorporate social media into political campaigns is a growing communication strategy these days for those seeking office. Facebook, Twitter and even Skype are necessary tools for candidates and officials who want to reach and influence voters. Public officials are not tweeting on their visits to the supermarket or to the beach they are looking for meaningful ways to connect with constituents about the issues that matter to them.

One small indication of the span of social media was seen last week at the Democratic National Convention in Charlotte, which topped 5 million comments over a 4.5 hours spread over three nights. Trade journals reports that were 2.5 times more comments for the same time frame for the GOP convention.

The news coming out of San Francisco this week is another example of merging politics and technology. The hugely attended technology conference called TechCrunch Disrupt hosts a series of workshops, speakers and features a number of new startups.

One of the startups this year is co-founded by Newark, N.J., Mayor Cory Booker. He was in San Francisco to introduce a video news product that he says will  “disrupt our democracy and hack our politics to better reflect the purpose of our people.”His #waywire app is a news sharing program that allows people to upload original and syndicated video content and allows viewers to share their video responses to the news and further the dialogue on issues from education to the economy. The iPhone app is integrated with Facebook and Twitter. Booker has been a poster child for politicians who not only use social media but also who understand the long-term impact and power it has to make a difference.

“The power of the people is more important than people in power,” Booker said, “No site has a monopoly on the truth.”

During an interview Booker said that social media lets’ him create an instant connection with constituents to combat what he called a “growing wave of cynicism.” With nearly 1.2 million Twitter followers his connection is reaching people well outside the boundaries of Newark.

Eric Schmidt’s Innovation Endeavors, LinkedIn CEO Jeff Weiner, and Oprah Winfrey are among those who gave seed money to start Booker’s #waywire.

This is not your father’s political campaign anymore—so if you don’t have a hash tag or you don’t tweet, you might find yourself in the political cyber dust.

 

Comments

  1. I LIKE THIS IDEA WAYFIRE THAT MAYOR CORY BOOKER HAS CREATED, I FEEL THAT IT COULD BE A NEW INNOVATION IN THE PROCESS OF CONNECTING WITH THE NATION POLITICS AND POLITICANS,THE TIME IS VERY ESSENTAIL THAT ANY VOTERS BE ABLE TO CONECT TO THE INFORMATION IN REGARDS TO TO TEH ISSUES AND POLITICANS THAT ARE BEST FOR OUR NATION.